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Data, insights & analytics

for building a better world

Bright Impact works with mission-driven organizations and companies to define, measure, and report on their social and environmental impacts

WHO I AM

Dr. Madeleine McKinnon

A passionate and accomplished professional with 20 years’ experience in strategy, evaluation and research in the global environment and sustainability sectors. I’ve worked for and with leading non-profit organizations, multilaterals and major private philanthropies. I’ve published and presented widely on evidence-based decision making, collaborated with scores of partners, and supported hundreds of projects in 40+ countries to measure their impact. 

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Research

and synthesis

Interested in exploring a new area or issue? Or perhaps you need to refine an ongoing program. I can help scope and characterize broad topics, identify key actors and initiatives, and synthesize the best available evidence on what works.

Evaluation

and learning

Are you making a difference? What do you do well, what could you improve?  I produce evaluations that assess the effectiveness, impact and sustainability of programs and work with my clients to use evaluation findings to reflect, learn and improve their efforts.

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Measurement

and reporting

How should you track your progress or explore and share your data? I work with my clients to identify meaningful metrics and methods for measuring their impact, build and strengthen systems for managing their data, and create compelling products for clearly communicating results.

Strategy

and planning

How should you allocate efforts when the challenges are urgent; but time and resources are finite? I employ sound logic and systematic processes to help my clients to identify, prioritize, and carefully plan activities and investments to maximize their impact.  

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Bringing together

science, technology and expertise

Bright Impact sheds light on what is unknown or unclear; creates smart, data-driven solutions, and aims to amplify and accelerate positive social and environmental change across the philanthropy, non-profit and policy sectors.

I work on projects with a diverse set of clients and collaborators in a variety of roles as a strategic advisor, project leader, independent evaluator, facilitator, and research collaborator. 
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